Starry-Eyed Creativity.
Real-World Results.

Brand Strategy's Back, But Better

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Consumer Insights

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Brand Strategy

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Brand Identity

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Product Innovation

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Brand Strategy's Back, But Better ⭐ Consumer Insights ⭐ Brand Strategy ⭐ Brand Identity ⭐ Product Innovation ⭐

Find Your North Star.

Build What’s Next.

StarryEyed is your all-in-one brand strategy platform to create, recreate, and expand distinct brands and signature products that launch and last.

For 20+ years, we’ve helped restaurant, retail, and CPG teams turn insights into brands people choose, products they crave, and experiences they love.

Move your brand forward with a StarryEyed project, align your team at a StarryEyed Summit, and build the skills to lead with StarryEyed Academy.

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SEE OUR PROJECT WORK

Why Brands Choose StarryEyed

Ideas are easy.

The hard part is finding the ideas that fit your brand, connect with your target audience, work operationally, and move your business forward.

That’s where we come in.

We combine StarryEyed creativity, operator practicality, and brand-building expertise to help turn possibility into work that wins in the real world.

  • Real-World Qual Research | Quick Quant Research

    We go where the data can't. With real-world qual and targeted quant, we uncover what your consumer actually wants, not just what they say in a survey. Everything we do starts here.

  • Brand & Product Positioning | Brand Architecture | Brand Story & Key Messaging

    We define what your brand stands for, where it can win, and how to express it with positioning and experience principles across products, people, place and promotions.

  • Brand Identity | Packaging Design | Brand Experience

    Once you know what your brand stands for, we help you express it. From identity and packaging to experience, we make sure your brand stands out online and in the world.

  • Innovation Pipelines | New Product Concepts | Newsworthy Promotions

    We turn equities into newsworthy product platforms and promotions that drive traffic and transactions. From concept to prototype to market-ready idea, our innovation is ownable, compelling, and made to launch and last.

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We collaborate with founders, marketers, operators, and leadership teams at pivotal moments—when a brand needs to be defined, created, evolved or launched.

  • "Working with StarryEyed felt like a bright and sparkly extension of our own team. They brought insightful thinking, deep engagement, and a level of collaboration that elevated both the innovation process and the final output."

    Vice President of Menu Innovation
    Tropical Smoothie Cafe

  • “Amazing collaboration, listening, consumer centricity, innovative thinking, team spirit, and brand sense! Thanks for helping us reach for the stars!!!! Stanley is StarryEyed. 🤩 💦 ❤️"

    VP of Global Brand Marketing
    Stanley

  • "StarryEyed goes above and beyond in support, dedication, and collaboration. They care deeply about knowing the "who" and "why" behind a business with the "what." Liz is instrumental in defining a North Star and guiding clients to success, helping owners of all sizes communicate their mission, differentiate products, and be reinvigorated."

    Executive Director
    Eat Denver

  • "We enjoyed the collaboration from the introduction through the planning and execution. StarryEyed was engaged and curious about our business. I was very pleased with the fodder and inspiration and the ideas generated... The same sentiment was shared to us from all of our vendor partners."

    Head of Culinary & Corporate Chef
    Papa Johns

  • "We're so thankful for how StarryEyed has impacted our legacy. The team's ability to distill our purpose and our past into a compelling brand is remarkable... It inspires us to dream big and go for it. We can't wait for the future. Thanks for believing in us!"

    Co-Founder and CEO
    Legacy Pie Co.

  • "StarryEyed listened, absorbed and brought great ideas. We were so impressed with how quickly they got up to speed and applied great tools to our brand. The brand ethos we created together really builds a foundation we can speak from going forward."

    Founder & CEO
    Town Hall Outdoor Apparel Co.

  • “StarryEyed led a series of strategic sessions across our brands and platforms. Liz created a positive, uplifting atmosphere, built a collaborative agenda that fostered open dialogue and contributions from all participants, and guided the group to results-driven strategic objectives and tactics. Every participant left inspired, motivated, and clear about what direction to take their brands. I highly recommend Starry Eyed Strategy for any strategic planning."

    Chief Marketing Officer
    FAT Brands

  • "StarryEyed helped us define who we are, what we want to be, what the attributes are that make us unique, and got us past the ‘let’s do a brand refresh and put it on a shelf’. They helped us bring our brand to life in new and meaningful ways to drive a younger audience to our restaurants. We can’t wait to see the work come to life in the coming months. I highly recommend StarryEyed for your deep brand research and positioning work."

    President & CEO
    Taco John’s International

  • "Our innovation work together was very collaborative. It felt like StarryEyed understood our brand and business needs... We have some LTO ideas that are ready to go and it was a great experience. We would be happy to recommend StarryEyed and be a reference for clients in the future."

    VP of Data Analytics & Insights
    CKE Restaurants

  • "The collaboration and flexibility were both superb. The StarryEyed team was super responsive and accommodating... We found some really juicy bits that tell a story of why we should have expanded shelf space in grocery! Can't wait to put this in front of our key retailers. Keep being awesome."

    President, North America
    Minor Figures

  • "Working with StarryEyed was a tremendous success for us. Liz and her team brought together consumer insights, culinary innovation, and strategic thinking to develop a portfolio of trend-forward concepts for one of our largest customers. Their ability to translate market trends into actionable, customer-ready solutions is truly impressive."

    Senior Vice President, Foodservice Sales & Marketing

    SAMBAZON

  • "Our work with StarryEyed reminded me we need to collaborate as a team more often! Our project showed us how to think differently and pushed us to be more creative... We had fun defining our North Star and it was so helpful to finally confirm what our brand means."

    VP of Marketing
    Pancho & Lefty's

  • "I recommend StarryEyed to anyone who values their brand and products. They are experts in their field, and know how to bring a brand to life. I'm excited about how much confidence we have launching the new brand. We've developed a handful of other brands in the past, but never to this extent or with as much energy and insights behind them."

    CEO
    Realand Nutrition

  • "One of the best parts of the project was StarryEyed pushing us beyond our comfort zone to consider changes we would not have considered. We are so excited to announce the new brand identity and use the target audience information. The solutions we came to were stronger because of the contributions from both sides."


    Head of Marketing & Communications
    Bicycle Colorado

  • "StarryEyed has served as a strategic partner through new ownership, repositioning and expansion into completely new categories. From our brand vision and identity to key messaging and PR, we've been able to convey so much about what sets our brand apart in an amazingly short amount of time."

    VP of Marketing & Sales
    Independent Power

  • "I'm so excited about our positioning as our North Star. Collaborating gave me confidence to take a leap and make our brand unique. Our sessions helped pull everything together. Now we have what we need and it makes our team's jobs so much easier."

    CEO
    Edley's Restaurant Group

  • "Our strategy work with StarryEyed was amazing, and Liz was a FAB host and partner. It was well organized, fun, productive and eye opening. Identifying efficiencies and generating problem-solving ideas was transformational. I'd like StarryEyed to work with our other departments next to stay connected to our team so we can keep the momentum."

    VP of Marketing
    Round Table Pizza

  • “We appreciated having a true thought partner on our positioning strategy. We were able to find one space that works across products and audiences, and able to workshop the final recos together to confirm it. If you'd like to see some of the outcomes of the work in the wild, check out our updated website!” 

    VP of Marketing
    Renew Home

  • “Name a product more perfect for Perkins... There is nothing I love more than seeing brand appropriate innovation come through to meet consumer needs. Thank you, StarryEyed Strategy, for leading our teams to these new products.”

    VP of Marketing
    Perkins American Food Co.

We’ve created and activated some of the world’s best, biggest and most beloved brands.

Now we want to make sure yours burns bright.

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Brand Training for Doers, Not Dreamers.

This fall, we’re turning the strategies and processes proven building some of the world’s best and biggest brands into practical learning you can use right away.


Built for busy brand leaders, you’ll create actionable deliverables from a brand strategy or insights brief to an innovation pipeline or a pitch presentation.

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