Opportunity:

Founded by a master electrician whose fascination with solar began at a remote mountain hut, Independent Power is a brand born in the backcountry. The intrepid team has installed cutting-edge energy systems in Boulder, Bozeman and across the globe since 1996. As the company came under new ownership, the team needed a way to convey the off-the-grid spirit expansion from solar and battery storage into whole-home electrification.

Solution:

StarryEyed unearthed the brand’s best equities inspired by their projects in the world’s wildest conditions from installing solar panels above tree line in the Rocky Mountain National Park to hauling batteries for military bases in the middle of the Indian Ocean. The team can truly #PowerAnything and stands alone in the category, especially as it expands beyond solar to battery storage, heat pumps, mini splits, EV chargers and whole-home electric updates.

Impact:

Together, we identified the brand’s North Star, created an ownable identity, and activated it all to expand the brand across the West. Today, Independent Power has a new mission that has inspired 100% growth year over year for two years. With all-in-one renewable solutions, Independent Power is helping more people than ever before achieve energy independence.

Deliverables:

Brand Positioning | Brand Identity | Brand Story & Key Messaging | Sales & Marketing Materials | Conceptual Website Design | PR