Opportunity:

The Colorado Cherry Company began with one adventurous family and one perfect cherry pie almost 100 years ago. Business has been booming ever since, but kitchen size limited what they could bake and the cherry-focused name didn’t communicate the power of their pies.

Solution:

Together we created a new-to-world brand that can expand beyond holiday treats to sweet and savory pies for another 100 years. With a rich history and recipes that have been mastered and remastered for four generations, we crafted a new name, positioning strategy, identity and restaurant design that evolves what the beloved brand is known for and makes it even better.

Impact:

Legacy Pie Co. will soon debut in Denver, Colorado as a brand that believes the best things in life shouldn’t be saved just for the holidays or every once in a while. Now more than ever, every day is for pie! Firmly rooted in family recipes perfected since 1929, the freshly-baked menu will reflect traditional flavors and new taste adventures too. The pieoneering pie shop was recently featured on Good Morning America, named one of the “Best Pie Shops in America” by Thrillist, and continues to be featured in local media.

Deliverables:

Brand Positioning | Brand Identity | Brand Story & Key Messaging | Packaging Design | Public Relations