Opportunity:

Strongwater was founded by a mixologist, an herbalist and a chemist who set out to create bitters with healing benefits. When the team expanded to award-winning cocktail syrups, they knew it was time to confirm how they were different to stand out, on-shelf and online, to expand the brand.

Solution:

StarryEyed helped Strongwater confirm a powerful brand positioning, architecture, product pipeline and ownable identity with packaging design. In mythology, the trident shakes the earth. In mixology, it shakes up the spirits world with mountain elixirs that help you craft world-class cocktails.

Impact:

Strongwater sales have doubled since the strategy and identity were implemented. The brand was recently voted #1 Best Craft Mixer Brand by USA Today and the Sparkling Mixers we dreamed up together all won SIP Awards.

The brand continues to expand across liquor, specialty, grocery and online stores as more discover the premium mixers that don’t just complement your spirits, but also make them even better.

Deliverables:

Brand Positioning | Brand Architecture | Brand Identity | Packaging Design | Brand Story & Messaging | Sales Materials