Opportunity:

A mom-and-daughter duo set out to help families fight the war on sugar and needed a spark to get the low-sugar party started. Inspired by a cute kid with diabetes who wants to burn down the bland and bravely bake up what’s better for everyone, they’re proving we can all change the world just by being ourselves.

Solution:

StarryEyed partnered with Liv and her mom to envision what their brand can be starting with a landscape analysis across foodservice and CPG. Then we convened with strategy, culinary and design experts to confirm the strategy, portfolio and brand name. After tasting sessions with kids and parents of all ages and health requirements, we created a low-sugar, gluten-free bakeshop brand that combines good-for-you ingredients in never-before-tasted ways.

Impact:

Love, Liv is wowing cookie lovers across the country with soft-baked treats that include just one gram of sugar each. It’s been a sweet and inspiring adventure. We couldn’t be more thankful that they chose us to help demand less of the dull and more of the different, less of the same and more of the special. Stay tuned for more news and order your taste!

Deliverables:

Consumer Insights | Brand Positioning | Brand Name | Brand Architecture | Investor Materials