Opportunity:

A decade before the “Chicken Wars” began, The Post created award-winning beers and the crispiest fried chicken, featured on the Food Network as one of Guy Fieri’s favorites. Since then, fried chicken has become more popular across the country, but also more ubiquitous. The leadership team knew the time had come to convey why The Post is still better than the rest with a unique brand positioning and experience.

Solution:

The Big Red F and StarryEyed teams convened for an action-packed North Star Sprint to define what sets The Post apart across their products, people, places and promotions. Once home to the Veterans of Foreign Wars Post 1771, the first location set a course to build on tradition and make it even better. Inspired by this passion for culinary progress, we collaborated on quant with loyal and potential guests to create a newstalgic menu that cooks up hot takes on the classics you thought you knew.

Impact:

Now at The Post, “old fashioned” is outlawed, except for on the killer cocktail menu. The updated menu made by veteran chefs and brewmasters with Coloraditude will soon debut across locations. They will also feature a brighter, more contemporary brand identity. With big plans to make tradition taste new again, The Post is just getting started. Follow along so the team can keep you posted about what’s next.

Deliverables:

Brand Positioning | Brand Identity | Brand Story & Key Messaging