Opportunity:

Cin7 is a global inventory management software solution that drives more than $50 billion in annual sales across 75 countries. Accelerated growth, new client brands like Poppi prebiotic soda, and acquisitions of Dear and Orderhive inspired the team to define and formalize the company’s Expert Partner Program.

Solution:

Cin7 and StarryEyed collaborated to crystallize the global mission, vision and values. We confirmed best practices to inform and inspire training, incentives and resources to evaluate and better service existing and new partners. We also created compelling personas as profiles that paint the picture of our primary targets to ensure emphatic marketing and relevant messaging. Then we activated the strategy by designing market-ready materials from pitch decks and websites to online ads and all-company event materials.

Impact:

Our partnership helped confirm the Cin7 family of brands to ensure success with partners using the world’s best inventory management tool. Today the team has more experts than ever before with a businesses that expands by the day.

Deliverables:

Target Personas | Conceptual Website Design | Key Messaging | Marketing & Event Materials