Dream Job Alert
Perkins American Food Co. is hiring a Vice President of Marketing
Department: Marketing Reports To: Perkins President
Location: Atlanta, Georgia
Employment Type: Hybrid Full-Time
About the Role
We are seeking a strategic and results-driven Vice President of Marketing to lead our marketing organization and drive brand growth, demand generation, and revenue impact. This role owns the marketing vision, strategy, and execution across all channels, and serves as a key member of the leadership team, partnering closely with Sales, Product, and Finance to align marketing initiatives with company goals.
The ideal candidate is a hands-on leader who can balance big-picture strategy with operational execution, build and mentor high-performing teams, and use data to continuously optimize marketing performance.
Key Responsibilities
Strategic Leadership
• Develop and execute a comprehensive marketing strategy that supports business growth, revenue targets, and brand positioning.
• Partner with executive leadership to align marketing goals with overall company strategy and OKRs.
• Own the marketing budget, ensuring efficient allocation of resources across channels for maximum ROI.
Brand & Positioning
• Define and evolve the company's brand identity, voice, and market positioning. • Ensure brand consistency across all customer touchpoints and marketing materials. • Monitor market trends, competitive landscape, and customer insights to refine positioning.
Demand Generation & Growth
• Oversee demand generation strategy, including digital marketing, content marketing, SEO/SEM, paid media, and events.
• Build and optimize the marketing funnel in partnership with Sales to drive qualified pipeline and revenue.
• Establish and track KPIs (CAC, LTV, conversion rates, MQL/SQL volume, pipeline contribution) to measure marketing effectiveness.
Team Leadership & Development
• Build, lead, and mentor a high-performing marketing team across functions (content, product marketing, growth, brand, communications).
• Set clear goals, provide regular feedback, and foster a culture of accountability, creativity, and continuous improvement.
• Recruit and develop marketing talent to scale with company growth.
Cross-Functional Collaboration
• Partner with Product to inform go-to-market strategy, messaging, and product launches.
• Collaborate with company and franchise operations to support guest retention, upsell, and customer advocacy programs.
Analytics & Reporting
• Establish a data-driven marketing culture with clear reports on performance against goals.
• Present regular updates to executive leadership and the board on marketing performance and strategy.
• Use gate testing, attribution modeling, and marketing analytics tools to inform decision-making.
Qualifications
Required
• 7+ years of progressive marketing experience, with at least 4+ years in a leadership role (VP, Head of Marketing, or similar).
• Proven track record of building and scaling marketing functions that drive measurable revenue growth.
• Strong experience across both brand marketing and performance/demand generation marketing.
• Demonstrated success managing and developing marketing teams.
• Excellent analytical skills with experience using marketing analytics, CRM, and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Exceptional communication, presentation, and stakeholder management skills.
• Bachelor’s degree in marketing, Business, Communications, or related field (MBA a plus).
• Multi- unit restaurant or hospitality experience
Ascent Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Submitted to StarryEyed by Ascent Hospitality. Posted September 2026.
To apply, contact Melissa Smith, Chief Human Resources Officer at MSmith@ascenthm.com.
