StarryEyed Summits:
Where Possibility Becomes a Plan
Breakthroughs are rare when you’re in back-to-back meetings.
When everyone is focused on what needs to happen now, it’s hard to decide what’s next. StarryEyed Summits create time and space to think bigger. We bring the right people together, away from the day-to-day, to envision what’s possible and overcome what stands in the way.
Then we turn your vision into priorities, plans, and commitments the complete team can put into action right away.
Not a retreat. Not a training day. A collaborative session for your team and business, built around what you need to decide.
Which Summit is right for your team?
Every Summit ends with an actionable plan. The difference is who's in the room and what they need most: senior leaders who need to lead better together, functions who need to align on priorities, or a team who needs new skills while building their brands.
Leadership Summits
Work on the business, not just in it.
Give your senior leaders time to strengthen how they work and lead together, recharge mind and body, and confirm where the business goes next.
Connect. Envision. Decide.
Who: Senior leadership teams
How: 2 days
Where: Best in Boulder
What: A united team and an action plan
Rising Stars Summits
Give your rising stars room to rise.
Give high-potential leaders the chance to see the bigger picture, build skills they to need grow, and put them to work on real business challenges.
Learn. Practice. Progress.
Who: Brand and marketing teams
How: 1 to 2 days
Where: Company HQ or Boulder
What: Shared skills, toolkits, and next steps
Cross-Functional Summits
Turn many views into one way forward.
Bring cross-functional teams together to build a plan for each part of the business, and send them home with clear priorities and named owners.
Align. Prioritize. Activate.
Who: Cross-functional teams
How: 1 to 2 days, single or series
Where: Company HQ or Boulder
What: A plan with owners and timelines
SHORT ON TIME?
The StarryEyed Spark Session: confirm what matters most
For brands at a turning point: growing into new markets, refreshing the experience, or getting a new team on the same page. We immerse in your brand, bring the complete team together for a half-day working session at your place, and turn what we hear into recommendations you can use right away.
"StarryEyed led a series of strategic sessions across multiple brands and restaurant platforms. Liz built a collaborative agenda that fostered open dialogue and meaningful contributions from all participants, and guided the group to results-driven strategic objectives and tactics. Every participant left inspired, motivated, and clear about what direction to take their brands.”
- Chief Marketing Officer, Multi-Brand Restaurant Group
Work on the business, not just in it.
The demands of the day-to-day can make it hard for leadership teams to step back, see the bigger picture, and spend meaningful time confirming where they want to take the business together.
Our Leadership Summits create the space to do exactly that, combining vision casting, personal reflection, team connection, and business strategy to help leaders see new possibilities, make important decisions, and turn them into action.
Leadership Summits
MIND
Vision Casting
Personal & Professional Reflection
Collaboration Optimization
BODY
Outdoor Adventure
Daily Movement
Team Meals & Connection
BUSINESS
Opportunity Prioritization
Collaborative Challenge Solving
Strategy & Action Planning
So much done in so little time.
Every Summit is different, but here’s a taste of what two days with your team in Boulder, Colorado could look like.
DAY 1: LOOK BACK + LOOK AHEAD
Welcome + Intentions
Vision Casting
Business Reality Check
Fresh Air + Fresh Perspective
Business Challenge Rounds
Leadership Assessments
Team Dinner
DAY 2: TURN PROGRESS INTO PLANS
Morning Hike + Reflection
Opportunity + Priority Setting
Strategy Sessions
Ways of Working
Personal + Professional Commitments
Action Planning
Celebrate + Next Steps
You’ll leave with
A leadership team who trusts each other and works better together
New solutions to each leader's toughest challenges
A shared direction and priorities for the business
An action plan ready to share with every team and business unit
Give your rising stars room to rise.
Your next leaders probably learned brand management in different places. Some at big companies, some on the job, some never formally at all. Rising Star Summits give them one shared playbook and the confidence to use it.
We combine marketing fundamentals with real case studies and example business challenges, so emerging leaders learn from each other while building skills they can immediately put to use to impact the brand and the business.
Rising Stars Summits
INSIDE A RISING STARS SUMMIT
For a national CPG food company, we trained the marketing team and their cross-functional partners in brand fundamentals, and then put them to work on their own portfolio. Together, the team confirmed ways of working together, annual priorities and initiatives, and a plan that pinpointed what their brands needed next: a new brand architecture strategy to guide all efforts.
Sample Subjects
Brand management fundamentals
Turning consumer insight into strategy
Positioning and brand architecture basics
Brand archetypes
Trend and innovation thinking
Real-challenge workshops on current priorities
You’ll leave with
Shared fluency in brand fundamentals and the latest thinking
StarryEyed toolkits applied to your real brand challenges
A clear view of what your brands need next
A plan for getting there, built by the team that will run it
Turn different perspectives into one way forward.
The biggest business opportunities never belong to one function. Marketing, operations, finance, insights, innovation, sales, and leadership each see a different part of the picture, but making progress means seeing it and building it all together.
Our Cross-Functional Summits bring the right perspectives into the room to work through real business questions, align on what matters most, and turn collective thinking into priorities, ownership, and action.
Cross-Functional Summits
Sample Activities
Accomplishments and progress to celebrate
Consumer, market and trend insight review
Opportunity mapping and brand SWOT analysis
Challenge rounds to solve business problems
Plan creation by business unit or function
You’ll leave with
A strategic plan for each business unit or function
Clear objectives and tactics
Named owners and timelines
One direction every function helped build
OUR PHILOSOPHY
Authorship creates ownership.
Plans handed down are disregarded. Plans people create get done.
So we don't arrive with the answer. We bring the structure, the insight and the hard questions. Your team writes the plan. Every function sees its own thinking in it, which is why they own what happens next.
Frequently Asked Questions
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Start with who's coming. Leadership Summits are for your senior team, to strengthen how you lead together and set direction. Cross-Functional Summits bring every function together to build one plan for each part of the business. Rising Star Summits train your team in brand fundamentals while they build real strategy for your brands. Not sure? Tell us what you want your team to leave with and we'll recommend one.
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Most Summits are one to two days, depending on your team, goals, and agenda. We customize the experience around what you need to accomplish.
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Come to us in Boulder, Colorado, for a change of scenery, fresh mountain air, outdoor movement, and dedicated time together. Or bring StarryEyed to your office, offsite, or another location.
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We design Leadership Summits for leadership teams, Rising Star Summits for high-potential and emerging leaders, and Cross-Functional Summits for teams working together across the business.
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Every Summit is different. Depending on your goals, yours might include vision casting, business and brand strategy, consumer insights, innovation, team development, ways of working, leadership exercises, outdoor movement, and action planning.
Ready for Your Summit?
Let’s connect and start designing the Summit experiences that will take your team to the top.
What will your team make possible? ✨
What will your team make possible? ✨
