Igniting New Flavor for Home Cooks
The Situation
Simply Organic, a brand from member-owned Frontier Co-op, makes always-organic spices, seasonings, and baking flavors. Customers are health-conscious home cooks who want clean, pure ingredients without giving up full, delicious flavors.
The core business was strong. To keep growing, the brand needed a steady stream of new ideas that would refresh the spice rack staples cooks already love and stretch Simply Organic into new spaces on their plates.
Simply Organic and StarryEyed partnered to look far beyond today’s same old spice aisle and into tomorrow. Together, we uncovered what home cooks will crave next, and built an innovation pipeline of delicious, new products to meet them there.
The Strategy
We started with what’s possible. StarryEyed mapped the social, economic, environmental, and wellness shifts reshaping how people shop, cook, and eat. Then we traced them to the enduring trends that will last for years, not a season. Cooks were chasing global flavors with regional precision. They wanted shortcuts that still felt authentic and from scratch, and they cared more about where their food comes from.
Then we went into real kitchens. Mobile ethnographies and co-creation groups showed us how home cooks plan, shop, and season their meals, along with the frustrations they work around every night. Consumer and shopper journey maps pinpointed the moments that drive purchase and repurchase. We created six innovation platforms across cooking, baking, and grilling. Each paired a consumer tension with a clear opportunity for to win.
Then we got creative. The Frontier Co-Op/StarryEyed team generated ideas against every platform online, then joined us in Iowa for hands-on ideation and distillation. We scored each idea against brand fit, differentiation, and feasibility. The result was a prioritized pipeline of what to launch now, next, and later.
Deliverables
Trend Forecasting | Real-World Research & Journey Maps | Innovation Platforms & Prioritized Pipeline
The Success
Our collaboration gave Simply Organic a future-forward pipeline built to deliver for years, not just one baking or cooking season.
Our trend forecasting and real-world research confirmed the direction behind the brand’s new Finishing Salts and Dry Rubs, which brought bold, globally inspired flavor to everyday cooking and grilling. Since then, ideas from the pipeline have reached shelves in regional Indian seasoning mixes, Culinary Crisps, Rotisserie Style Seasonings, and Umami Blends.
The key to success was pairing lasting global shifts with real-world insights and focused co-creation. That kept every idea distinctive for the brand and ready for the shelf.
Simply Organic Finishing Salts and Sugars
Simply Organic Grilling Rubs and Marinades
Simply Organic Sheet Pan Seasonings
Simply Organic Indian Style Seasoning Mixes
Simply Organic Greek Seasoning & Tzatziki Dip Mix
Simply Organic Culinary Crisps
