How to Make Sustainability a Business Advantage with Saloni Doshi (EcoEnclose)
Doing the right thing and protecting your margins don't have to be opposite goals.
You just need to know where to start.
Saloni Doshi is CEO and Chief Sustainability Officer at EcoEnclose, an industry-leading provider of sustainable packaging for leading e-commerce brands. She shares how she helps brands like Crocs and Chö Chocolates create packaging that strengthens sustainability impact with a North Star that guides every decision she makes.
Before acquiring EcoEnclose, Saloni worked in regenerative agriculture, co-founded Fresh Takes Kitchen to expand healthy food access, and held leadership roles at Teach For America. She also offers practical advice for leaders who want purpose and profit, and why the boldest sustainability innovations often come from the smallest brands.
In this episode, you'll learn:
✨Why defining your North Star early makes decisions easier and growth faster
✨How to evaluate sustainability investments through both business and brand impact
✨Why circular design is the next frontier for packaging innovation
✨Where to start if you want to make your brand more sustainable
✨How purpose-driven brands create stronger loyalty, engagement, and growth
A must-listen for leaders who want a clear filter for hard decisions, and proof that purpose and profit can grow together.
Saloni's Creative Inspiration
Books: Big Magic by Elizabeth Gilbert; Not the End of the World: How We Can Be the First Generation to Build a Sustainable Planet by Hannah Ritchie; A Fine Balance by Rohinton Mistry; Man's Search for Meaning by Viktor E. Frankl
Brand: Cotopaxi
Beverage: Tequila soda with LALO Tequila