Turning Stanley into a Cultural Icon with Jenn Reeves (Stanley, Funko)

Written By Liz Seelye

What does it take to turn a 110-year-old camping brand into a cultural phenomenon? 

Jenn Reeves, SVP at Funko and previously Stanley 1913, shares how she helped transform a legacy utility brand into a modern lifestyle brand by looking back to move forward. 

In this episode, you’ll learn:

 ✨ How to honor your brand’s history and heritage while reinventing for new audiences

 ✨ The difference between branding and marketing, and why it matters for business

✨ How to create viral moments and turn them into lasting brand momentum

 ✨ The mindset every marketer needs to stay flexible, fast, and fearless 

A masterclass in creative courage and brand evolution. 

Jenn's creative inspiration 

Podcasts: Dolly Parton's America and Acquired 

Brands: Ffern and Dunkin's Halloween store 

Song: Girl On Fire by Alicia Keys

Liz Seelye
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