Building bartaco into a Beloved Brand with Scott Lawton (bartaco)

Can data make your brand more human? 

Scott Lawton, Co-Founder & Chairman of bartaco, shares how he blends data, design, and hospitality to build a brand that has become one of the industry’s most distinctive experiences. 

In this episode, you’ll learn: 

✨How to use guest data to enhance your brand experience 

✨ Why the best operators measure sentiment before sales

 ✨How to empower teams with insights that fuel connection and creativity 

✨ The leadership moves that keep cultures strong at scale 

A playbook for turning insights into emotion and metrics into meaning. 

Scott's creative inspiration 

Book: I'm Not Trying To Be Difficult: Stories from the Restaurant Trenches by Drew Nieporent 

Brands: FB Society (Whiskey Cake, Sixty Vines, etc.) 

Song: Chilly Water by Widespread Panic