Exactly one year ago, StarryEyed Strategy partnered with one of the best bakeries in the country to reinvent the American pie shop.

The Colorado Cherry Company began with one wonderful family and one perfect cherry pie almost 100 years ago. Together, we envisioned the next 100 years with a brand that will expand beyond holiday treats to sweet and savory pies anytime.

It’s fiesta time, amigos! Just six short months after our North Star Session in which we identified the top-shelf cantina concept’s North Star with a powerful positioning and never-before-tasted cuisine, Pancho & Lefty’s is opening in the historic Sutler saloon space.

Starryside is trying to turn the kids’ drink world upside down (and not just because their first labels were applied by hand with the help of the kids who dreamed up the idea).

StarryEyed is a consultancy designed to help brands, both big and small, find their North Star and niche. Some of our favorite collaborations have been with new-to-world startups and independent restaurants.

The World Economic Forum placed it in the top three on the “10 skills you need to thrive.” IMB found it’s the most crucial talent for global CEOs’ success. LinkedIn named it “the most important skill in the world.” It’s not big data or consumer insights. It’s…