StarryEyed is a consultancy designed to help brands, both big and small, find their North Star and niche. Some of our favorite collaborations have been with new-to-world startups and independent restaurants.

The World Economic Forum placed it in the top three on the “10 skills you need to thrive.” IMB found it’s the most crucial talent for global CEOs’ success. LinkedIn named it “the most important skill in the world.” It’s not big data or consumer insights. It’s…