StarryEyed Academy helps brand leaders get closer to their consumers, make smarter choices, find bigger ideas, and get more of their best work out into the world.
Jump on the list and you'll be the first to know when doors open this fall with the first cohort.
Better learning.
Better thinking.
Better brands.
Get Better at the Work You Love.
Hi, I’m Liz, mom of five, strategist, and founder of StarryEyed Strategy. For 20 years, I’ve helped build some of the best, biggest, and most beloved brands from Stanley, Cinnabon, and Starbucks to Dole, Reser’s, Hard Rock, and many more.
I love building brands. And I love teaching others how to do it, too.
After years mentoring leaders at every level and guest lecturing at CU Boulder’s Leeds School of Business, I kept noticing many are expected to know how to build and lead brands without anyone ever actually teaching them.
How to spot and act on a real insight. Find a position in the market to own. Turn ideas into pipelines and marketing plans. Get leadership to say yes to it all.
So my team and I created StarryEyed Academy to combine real-world experience with modern teaching so leaders learn the skills they need most.
Our goal is to help you lead like the world’s best brand strategists.
Learn It Today.
Use It Tomorrow.
Most training and development doesn't work. It's too theoretical. Too generic. Too time-consuming. And too often, the inspiration ends when the training does.
StarryEyed Academy helps you create real deliverables right away. No fluff, no case studies from ‘98, no classes that go on for weeks. Just skills you can use with output to prove it.
Sell-In Lab
Go from an idea that dies by committee to a pitch that gets the room to say yes.
The best idea in the world is worth nothing if it gets buried on slide 47.
Sell-In Lab takes whatever idea or plan you're bringing to the table, your team, or leadership, and teaches you how to structure it using a proven narrative arc.
You'll learn how to understand your audience before you build a single slide, and how to build a story that moves them from what-is to what-could-be.
You'll walk away with a presentation you’re excited to give and a pitch that your audience will want to support.
Positioning Lab (Coming Soon)
Be the brand they choose.
You've got a logo. A color palette. Maybe a brand book with the same three words every competitor uses… probably authentic, fresh, quality. But what does your brand actually stand for, and how does it guide your products, places, and promotions to grow?
Learn how to confirm not just what your brand sells, but what it stands for with a higher-order benefit, unique personality, experience touchpoints, and position that no one else already owns. Then use it to guide every decision that follows.
You'll create a defined Brand Position built on purpose, promise, and personality, not just a mood board of pretty words. You'll walk away with a positioning platform strong enough to build a campaign on, whether you're starting from a blank page or dusting off legacy lore.
Learn how to uncover what makes your brand meaningfully different, find a position in the market you can own, and create a North Star that helps your whole team make clearer choices about what to say, sell, make, and do next.
Innovation Lab
Go from a pile of scattered ideas to a ranked innovation pipeline ready to pitch.
You've seen the trend reports. Every competitor is chasing the same idea the week after it blows up. But is any of it actually right for your brand, or are you just afraid of being left out?
You'll learn how to turn a vague idea into something evaluable, and how to defend why one concept beats another using evidence instead of opinion. You'll walk away with a ranked Innovation Pipeline, Now, Next, and Later, ready to pitch.
Learn how to spot real opportunity instead of noise, run every idea through your own brand lens, cut what doesn't belong, and turn what does into something worth building.
You'll create an Opportunity Framework that filters trends through what your brand actually stands for, not what's hot this quarter. You'll walk away with an Innovation Brief built to move from idea to greenlight, so your next launch is actually yours.
Customer Lab (Coming Soon)
Stop guessing. Start Knowing.
You’ve got the data. The dashboards. The segments. Maybe a research deck or twelve. But do you really know your customer, what they need, and what you should do about it?
Learn how to find the customers who matter most, understand them better than anyone else, spot insights worth acting on, and turn urn it into better, smarter decisions.
You'll create a powerful Target Profile with more than just generic demographics, and actual insights that can impact your business. You'll walk away with an Insight-to-Action Brief or a Research Brief to know exactly what you need to find out next..
Prefer to learn together?
Let us come to you.
Two days, in your offices, with your team, working on your brands.
Your whole team, two days, one shared way of working.
Not everyone has the same experience, degree, or expertise. And that’s a good thing. Diversity makes for a better, stronger team. And yet, a knowledge baseline, shared language, and strategy skills are critical to be high performing.
Day one covers what every brand builder actually needs: how to segment a market, size the opportunity, map a customer journey, and tell a real insight from a hunch.
Day two puts it all to work, building initial target profiles, team standards and ways of working, a prioritized initiative map for your own brands, and more.
You leave with a brand leadership standard, a read on every brand and an action plan the complete team can execute against to move the business forward.
Your senior team, two days, one plan.
You're heading into planning season and everyone has a different version of what winning looks like. None of them are written down or even in the same place… until now.
Day One brings the leadership team together to assess where the business actually is.
Day Two turns it into initiatives short enough to be real and specific enough to assign.
You leave with a vision of success, the measures that prove it, and a prioritized plan or, better yet, your annual plan ready for everyone to execute against.
Why Learn with StarryEyed
Built by Operators and Educators
We’ve done this work inside the brands you know and love, not just advised from the outside or taught from afar.
Real Deliverables, Not Theory
Every Lab ends with something built from your own brand, ready for you to use right away to move your business forward.
Days, Not Months
No six-week or semester-long commitment. Work through a Lab on your schedule, at your own pace, for results in a matter of days.
FAQs
Quick answers so you can save your spot.
-
StarryEyed Academy is applied marketing education for brand leaders, marketers, and innovators. Built from decades of real brand strategy work, it teaches practical frameworks through hands-on Labs that produce real, actionable deliverables.
-
Most brand courses teach theory over months. StarryEyed Academy is practitioner-led by someone actively doing this work for real brands today, and every Lab is completable in one to two days, producing a deliverable you can use immediately, not just watch and forget.
-
Leaders across marketing, insights, innovation, strategy, culinary, customer experience or operations, plus complete teams who are ready to up-level and want to build real strategic skills fast, without enrolling in a multi-month program.
-
Every Lab ends in a named, presentable deliverable built from your own brand data, such as an AI Target Audience Profile, Innovation Brief with Opportunity Spaces and Pipeline, or Positioning Strategy, not just a certificate or random notes.
-
Each Lab includes short, focused lessons, typically 10 to 20 minutes each, so you can complete a full Lab in one to two days. No slow-drip course to forget halfway through; just bite-sized modules you can fit around a real schedule and
-
StarryEyed Academy launches this fall. Join the waitlist for early access and founding-member pricing.
Learn it. Use it. Prove it.
Be first to know when StarryEyed Academy opens doors.