10 Creative Ways to Update Your Insights with AI
Some teams think they need big budgets and even bigger data sets to find breakthrough insights.
But we’ve got a newsflash for you, Walter Cronkite... You don’t.
Read on for 10 creative ways to
Digital Listening
Harness the power of a little place called the World Wide Web where all your customers live. Find your target consumers on social media, in virtual groups and online communities. Listen and learn. Aggregate customer reviews with AI to confirm what they love and (more importantly) what they don’t to the confirm the problems to solve with your offerings and innovation.
2. Observational Ethnographies
Leave the laptop behind and get into your customers’ world. Observe what they do, say and buy. Watch (from a distance!) how they interact with your products or services, and take note of their behaviors and any pain points. Then journey map it. In-the-moment insights in natural environments often spark ideas to make the path to purchase and complete experience easier.
3. Intercept Interviews
In-the-moment interviews help you engage with consumers to confirm exactly why they buy. With permission from on-premise places or in public spaces, ask quick, clarifying questions. Listen to their stories. Be open to ideas for improvement as you get to know the faces of your brand opportunity spaces.
4. Stakeholder Interviews
Talk with your most valued stakeholders, especially your sales team who are on the front lines of customer interactions day-to-day. Your team and partners can provide valuable insights about preferences, pain points, and values that drive decisions. Most know your targets so well, you might be able to skip segmentation and create your own personas to guide marketing.
5. StarryEyed Insights Sprints
Quickly get to know your customers with our proven qual and quant, perfected with brands like Chick-fil-A, CAVA, Hard Rock, Minor Figures, and many more.
Our Consumer Snapshot is a short and sweet, online survey among your email subscribers to confirm your target, critical decisions, and top opportunities.
Our Consumer Illumination is real-world research, conducted virtually and/or IRL, to glean deeper insights that confirm your place in consumers’ lives and confirm lasting connections with them to confirm loyalty. Learn more at StarryEyedStrategy.com.