5 Brand Merch Drops Worth Giving (and Getting) This Holiday Season
When a brand has a North Star with what it sells and what it stands for, it doesn’t stay where it started. It travels and expands across products, places, platforms, and more.
The best, most beloved brands even make their way to merch you want to wear. Here are our five favorite drops perfectly timed for the most wonderful time of the year, worth wearing and giving this holiday season.
CAVA, everyone’s favorite Mediterranean fast-casual restaurant, just opened The CAVA Shop with a cool collection of tees, totes, and accessories.
We love how the merch messaging ties to the menu with the most-loved ingredients for wearable moments that help you flaunt your favorite flavors.
We’re still waiting for the iconic yellow CAVA bag to appear as a reusable tote. Hopefully that’ll be the next big drop to take our bowls and pitas on the go.
Great gift for: Med-loving regulars, spice lovers, hat collectors
2. Legacy Pie Co Butter Crewneck Sweatshirt
Legacy Pie Co., the almost 100-year-old, Denver-based pie shop, took the truth about their pies (the signature all-butter crust!) and turned it into this adorable, buttery-yellow line.
The typography looks like a vintage dairy label, complete with tablespoon markings and grade AA details.
The best part?
It matches their butter bus, the cutest vehicle you’ve ever seen that is the perfect food-truck-meets-pie-popup.
Great gift for: bakers, pie lovers, sweet-treat adventure seekers
Fishwife is the wildly creative tinned seafood brand that made pantry staples feel cool again with artful packaging and sustainable sourcing.
Their Sardine Dream clips are a collaboration with CHUNKS, a woman- owned accessories brand known for sculptural, colorful hair pieces.
The result is a pair of iridescent sardine barrettes that look like wearable art and spark convos wherever they go.
Great gift for: design lovers, collectors, fishy friends
Chipotle, the Mexican grill known for burritos, teamed up with Urban Outfitters for a limited collection of home goods made for small spaces and big personalities.
We think the standout piece is the silver burrito blanket that looks just like Chipotle’s shiny foil wrapper on the outside and feels soft and cozy on the inside.
It is fun, practical, and surprisingly stylish when draped over a couch, bed, or yourself. A just-right, shiny wrap to wear at home for the holidays.
Great gift for: students, apartment dwellers, anyone who always orders extra
Liquid Death, the canned water company, knows how to take a simple idea and crank it to 11. Their Seasons Bleedings sweater takes it to a 12.
It blends classic holiday colors with artwork that make the classic ugly sweater a full spectacle so you can be the ugly sweater party winner.
Great gift for: party people, dark humorists, ugly sweater enthusiasts