Crafting Next-Gen Nutrition
for Pets and their Parents Worldwide

The Situation

Petcurean is a global pet food company with premium products in more than 30 countries. The team wanted to win today’s shelf space and redefine what pets eat to lead the category for years to come.

After more than 25 years of crafting nutritionally superior recipes, Petcurean knew there was opportunity to offer pets and their parents something better: more health, flavor, convenience, and new choices beyond traditional dry kibble.

Petcurean and StarryEyed partnered to combine real-world consumer insights, culinary creativity, and future forecasting to create a powerful innovation pipeline of products that solve pet parents’ biggest needs now and spark demand for what’s next.

The Strategy

StarryEyed immersed in the daily lives of pet parents through in-home, mobile ethnographies across the US and Canada. This real-world research revealed spoken and unspoken frustrations and unmet needs.

We paired these in-the-moment insights with AI-powered trend mapping, expert input from key retailers and nutrition experts, along with culinary inspiration to forecast the next decade of pet nutrition.

Working closely with Petcurean’s innovation, nutrition, and culinary teams, we built a future-forward innovation framework designed to consistently produce category-leading, brand-inspired products.

Then we refined the ideas as edible protocepts through in-home use testing. With consumer input, we refined the recipes and messaging to ensure they were irresistible to pets and and their humans parents.

Meet the Team

Shop the Award Winners

Deliverables

Qual & Quant Insights | Innovation Pipeline & New Product Platform Concepts | In-Home Use Test Insights & NPD Recos

The Success

Our collaboration transformed starryeyed aspirations and consumer insights into award-winning product platforms that continue to expand and help the Petcurean brand shine.

Key to success was combining future-forward, visionary thinking with grounded, real-world execution and focused, cooperative co-creation with the Petcurean team to ensure each concept was both distinctive and viable.

With a robust innovation pipeline in place, the Petcurean team continues to launch products that delight pet parents, earn industry recognition, and keep the brand top of mind (and at the top of bowls) around the globe.