https://www.starryeyedstrategy.com/news daily 0.75 2025-12-17 https://www.starryeyedstrategy.com/news/giftguide25 monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/4c0a8b81-d91d-4fb0-baa8-389927dd1ff9/istockphoto-472071087-612x612.jpg News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving When a brand has a North Star with what it sells and what it stands for, it doesn’t stay where it started. It travels and expands across products, places, platforms, and more. The best, most beloved brands even make their way to merch you want to wear. Here are our five of our favorite drops perfectly timed for the most wonderful time of the year, and worth giving (or getting) this holiday season. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/9a1329be-553e-4147-946f-e624694db42a/03_CAVA_PDP_HOT_HARISSA_HAT_1.webp News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 1. CAVA Hot Harissa Hat CAVA, everyone’s favorite Mediterranean fast-casual restaurant, just opened The CAVA Shop with a cool collection of tees, totes, and accessories. We love how the merch messaging ties to the menu with the most-loved ingredients for wearable moments that help you flaunt your favorite flavors. We’re still waiting for the iconic yellow CAVA bag to appear as a reusable tote. Hopefully that’ll be the next big drop to take our bowls and pitas on the go. Great gift for: Med-loving regulars, spice lovers, hat collectors https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/9d487263-a08b-44c7-8933-97b06f25c727/DSC_0568-2+%281%29.webp News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 2. Legacy Pie Co. Butter Sweatshirt Legacy Pie Co., the almost 100-year-old, Denver-based pie shop, took their signature all-butter crust and turned it into this adorable, buttery-yellow line. The typography looks like a vintage dairy label, complete with tablespoon markings and grade AA details. The best part? It matches their butter bus, the cutest vehicle you’ve ever seen that is the perfect food-truck-meets-pie-popup. Great gift for: bakers, pie lovers, sweet-treat adventure seekers https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/e3ffb07d-acae-4000-b008-1d3e3cc2a8d3/chunksxfishwife-pdp2.webp News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 3. Fishwife Sardine Dream Hair Clips Fishwife is the wildly creative tinned seafood brand that made pantry staples feel cool again with artful packaging and sustainable sourcing. Their Sardine Dream clips are a collaboration with CHUNKS, a woman- owned accessories brand known for sculptural, colorful hair pieces. The result is a pair of iridescent sardine barrettes that look like wearable art and spark convos wherever they go. Great gift for: design lovers, collectors, fishy friends https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/46746c80-a626-4bd6-8688-4c6838f1e66c/chipotle.jpg News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 4. Chipotle x Urban Outfitters Burrito Wrap Metallic Blanket Chipotle, the Mexican grill known for burritos, teamed up with Urban Outfitters for a limited collection of home goods made for small spaces and big personalities. We think the standout piece is the silver burrito blanket that looks just like Chipotle’s shiny foil wrapper on the outside and feels soft and cozy on the inside. It is fun, practical, and surprisingly stylish when draped over a couch, bed, or yourself. A just-right, shiny wrap to wear at home for the holidays. Great gift for: students, apartment dwellers, anyone who always orders extra https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/741dccd2-139f-4da5-a4cd-2e9adf0dc7af/Liquiddeath-product-HolidaySweater_frontdetail_2048x2048_b706d43a-2218-4939-a21f-c5f92b7ae786.jpeg News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 5. Liquid Death Season’s Bleedings Holiday Sweater Liquid Death, the entertainment co that happens to sell canned water, knows how to take a simple idea and crank it to 11. This sweater’s a 12. It blends classic holiday colors with artwork that make the classic ugly sweater a full spectacle so you can win any wardrobe contest you enter. Great gift for: party people, dark humorists, ugly sweater enthusiasts https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/2c0c754e-aafd-408b-9101-9c8c40e21d3c/graza.jpg News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 6. Graza “Ugly But Cute” Holiday Bottle Sweater Graza built a cult following with olive oil picked, pressed, and bottled in the same season and made for anyone who cooks. The packaging is already adorable, but now your squeezy bottles that makes meal prep easy can be even more fun. Their holiday sweater classes up your everyday, affordable olive oil so it’s not only fresh, never blended and delicious, but also lookin’ gooo-oood. Great gift for: home cooks, hosts who appreciate fun in the kitchen https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c1c01dcc-f228-4763-94ea-8b880c6bf4e8/CFA+hat.jpg News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 7. Chick-fil-A Waffly Wonderful Earflap Pom Beanie This one takes one of QSR’s most iconic menu items, Chick-fil-A’s famous waffle fries, and turns it into a warm, whimsical winter hat. We’re pretty sure the waffle-heart details and ear flaps will spark smiles and conversations in the drive-thru or on the ski slopes. It’s also a perfect way to keep CFA close to your heart on Sundays when you can’t eat waffle fries, nuggs and famous original chicken sammies. Great gift for: CFA regulars, cold-weather enthusiasts, waffle fry fanatics https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/b4cc3e07-c200-4edb-a93f-02d2e3ead637/stanley+2.png News - StarryEyed Gift Guide: 8 Brand Merch Drops Worth Giving - 8. Stanley Candy Cane Twist Ornament Stanley has mastered the art of extending their latest signature product with new colors, designs, co-branded collabs and more. Now the Adventure Quencher is a mini version designed to be a holiday ornament, keychain, or bag charm. With a tiny straw and removable lid, you can even add a sweet surprise inside. A perfect gift if you want to add to your drinkware collection OR reeaeally want the Stanley Christmas Mistletoe Quencher with the candy cane straw, but don’t have room in your cabinet for one more water bottle. Great gift for: Stanley fans, stocking-stuffer seekers, hydration girls and guys https://www.starryeyedstrategy.com/news/fadcjymhrcsxrs8ftsx3w3yksduu5l-a9njk monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0432769c-15de-4f42-8cb7-6bc235624500/OREC+_COILS+Logo_Gather.jpg News - See you in Estes Park! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/6e137af6-5a7f-4b49-8326-f138c4e1f49d/COILS+LI.png News - See you in Estes Park! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/innovationplaybook monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c6a03f88-2b6b-4efa-abea-0eddf4ee482f/unsplash-image-kMRMcUcO81M.jpg News - The StarryEyed Innovation Playbook StarryEyed turns four this fall, but for two decades, our team has helped best-in-class brands create ownable, craveable, newsworthy ideas that drive traffic and transactions. What we’ve learned: the most successful innovation is not random. It’s a strategic, creative, and intentional process that brings your complete team together to create what’s consumer-centric and operationally feasible. With these five steps, we believe any team can collaborate to spark big, on-brand ideas that move your business forward and make your brand famous. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c4678a69-a099-45b8-bf51-096b1ee75969/final+list.png News - The StarryEyed Innovation Playbook ALIGN Purpose: Ensure everyone is clear about the “why” before diving into the “what.” Confirm clarity and cross-functional commitment before developing new ideas. Process: Bring together your core team (typically marketing, insights, culinary and/or R&D) with a collaborative session to align on your innovation objectives Review your brand strategy, consumer audience info/segmentation, current offerings, past promotions, upcoming calendar, and competitor activity Define guardrails with what your brand stands for, category antes or gaps and drivers as signature stand-outs, along with current and potential capabilities Catalogue your differentiating equities to leverage and confirm essential questions to answer with new insights so you can create with confidence Outcome: An innovation action plan that is anchored in brand truths, focused on your target audience, and supported by your cross-functional team. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/98c6e6eb-d694-4d23-9c38-6f56da3b98c3/NEW+ARCHETYPES.png News - The StarryEyed Innovation Playbook IMMERSE Purpose: Outline where your brand is and how it can grow with consumer, category, competitive, and cultural trends that outline where you can win. Process: Conduct a landscape assessment by mapping direct competitors, regional players, and aspirational independents for fresh inspiration Use archetypes to evaluate your brand and competitors, including positioning, the promises each makes, and how promises are kept through products Audit offering lineups to identify gaps, overlaps, and saturated ideas while distinguishing fleeting fads from enduring opportunities Apply AI to surface the most relevant cultural trends, unmet needs, and product elements, such as expanding flavors, formats, and experiences Outcome: A landscape assessment that confirms competitive advantages and white space with a trendscape of relevant, global shifts you can leverage. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/5f743d26-8687-4154-ab48-f8a4cdf952f0/IMG_4179.jpeg News - The StarryEyed Innovation Playbook INSPIRE Purpose: Conduct real-world research to answer your essential questions and uncover what consumers truly want, along with what they will crave next. Process: Get to know your consumer with in-the-moment insights and deeper convos via in-home mobile ethnographies, shop-alongs, and/or in-store intercepts Combine new consumer learnings with competitive intel, category dynamics, cultural shifts, and brand equities to identify opportunity areas Summarize key insights with opportunity spaces or “ways in” that capture emotional territories, consumer truths, and brand connections Enrich each space with product platform thought-starters, messaging inspiration, and emotive imagery that convey the desired experiences Outcome: A set of powerful opportunity spaces that keep the team grounded in real consumer needs to inspire close-in and farther-out ideas. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/205d9916-3461-4a5b-adad-3a482c17c74f/303E8BC7-DFE7-4F1E-96C2-FF9AA93563DA_1_105_c.jpeg News - The StarryEyed Innovation Playbook ILLUMINATE Purpose: Turn insights and equities into experiential ideas that can scale to become product platforms and window-worthy campaigns. Process: Convene your core and extended teams for an action-packed ideation (or two with round one online and round two in real life to push them even farther) Make it interactive and engaging with games (e.g., “The Burger Bachelor” with roses for the best burger ideas) or immersions (e.g., a trip to a hardware store to study tools that can inspire new tortilla chip shapes as “dip carriers”) Build narratives with insight-led intros, benefit statements, product descriptions, and line extension ideas to ensure extendability Ensure feasibility by challenging teams to work with 90% existing SKUs and equipment, and spark activation thinking with early activation ideas Outcome: A collection of extendable, craveable, advertisable product platform ideas that are dimensionalized and ready for consumer testing. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c572c6a1-a0ba-4dc6-adca-7cd46a95a3e4/IMG_0786.jpeg News - The StarryEyed Innovation Playbook ACTIVATE Purpose: Make the best ideas real as concepts, protocepts and prototypes. Process: Review and distill your ideas with strategic criteria, such as breadth of appeal, uniqueness, competitive insulation, brand fit, and operational viability Refine ideas with additional considerations, such as cross-utilization for any new SKUs and activation implications with promotions, partnerships and PR Bring to life the best ideas with rapid protocepting so you can try, taste, improve, and validate feasibility with operator and supplier partner input Translate the strongest ideas into quant-ready concepts with clear benefits, descriptions, and varieties to validate in consumer testing Outcome: A collection of consumer-confirmed, market-ready ideas with details to expedite development, fill your pipeline and fuel your marketing calendar. https://www.starryeyedstrategy.com/news/this-not-that monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/35ab566e-ce6d-49a4-a5e2-9c9fb33cc705/ses+menu.png News - Do This, Not That: How to Keep Your Brand Promise Through Products Whether you're in the tacos, toys or tech business, what your brand sells is the clearest expression of what it stands for. The best brands ensure offerings reinforce their positioning, resonate with their target audience, and build lasting equity. Here, we break the down 5 DOs and DON’Ts to keep your brand promise through products with real-world examples from standout (and struggling) hospitality brands. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c57ab482-add3-4bb3-9d82-7f49b67e0c64/1.png News - Do This, Not That: How to Keep Your Brand Promise Through Products - Define your target and purpose DO: Confirm your target audience and your North Star with what makes your brand better and different than the competition. Then use it to guide decisions. Example: CAVA ✔ A brand purpose to bring heart, health, and humanity to food with Mediterranean fare that continues to wow wellness-oriented, clean-eating, flavor-seeking guests ✔ A menu of vibrant bowls and wraps full of fresh, Med-inspired ingredients and scratch-made dips DON’T: Mistake variety for vision. More options (or just more cheese) doesn’t mean more impact, especially if decisions are driven by ingredients instead of insights. Without a purpose or target, your menu may be a more cannibalizing than cohesive experience. Example: Noodles & Company ✖ No defined purpose or target with similar offerings and mixed messages about global flavors (exploration) and classic comfort (belonging) ✖ A menu of mostly mac & cheese where even the “veggie-packed salad” has bacon and croutons https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/6f0d6b28-d14d-4348-988b-628da1c91031/2.png News - Do This, Not That: How to Keep Your Brand Promise Through Products - 2. Let purpose guide products DO: Let your purpose and personality shape the product experience. Highlight what makes you distinct from your origin story to your standout offerings. Example: Portillo’s ✔ America’s favorite, unrivaled Chicago street food serving Windy City specialties since 1963 ✔ Italian beef sandwiches, Chicago-style hot dogs, cheese fries, and homemade cake shakes DON’T: Stray from your roots or cling to outdated categories. When your menu loses focus or relevance, your brand identity and sales both suffer. Example: Old Chicago ✖ Despite the brand name and origin inspiration, no clear Chicago equities or culinary identity ✖ A menu aligned with beer (a category in decline for a decade), pizza, burgers, pasta, donuts, and more https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/7ae472f8-1303-4094-ae43-a3e2d5dcb7fc/3.png News - Do This, Not That: How to Keep Your Brand Promise Through Products - 3. Focus on fewer, better offerings DO: Double down on what you do best with signatures that make your brand famous. A focused menu builds operational consistency, brand distinction, and guest trust. Example: In-N-Out ✔ Three core items: burgers, fries, shakes ✔ A secret menu that offers customization and deepens loyalty without expanding categories DON’T: Overload your assortment with “just one more thing.” Breadth without a unifying lens or ingredient cross-utilization leads to confusion and operational inefficiency. Example: Burger King ✖ Lacks clear product discipline or flavor identity ✖ Once focused on flame-grilled burgers, now offers crispy tacos, chicken wraps, and sometimes hot dogs https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/f4663612-8b98-4ed4-a211-50e8e5818745/4.png News - Do This, Not That: How to Keep Your Brand Promise Through Products - 4. Set clear innovation guidelines DO: Create boundaries aligned with your menu style and culinary point of view. Guardrails don’t limit creativity. They focus and amplify it. Example: Tupelo Honey ✔ A Southern kitchen rooted in Appalachian traditions made modern for elevated occasions ✔ A menu that reflects soulful, contemporary cooking with fresh-baked drop biscuits, honey-dusted fried chicken and beverage flights DON’T: Introduce new items without clear connection to your brand and key occasions. Without a filter, innovation will be opportunistic and overwhelming. Example: Snooze ✖ Known for playful brunch, recent additions like plant-based burgers, hummus plates, and global fusion with no throughline overwhelm ✖ The brand’s site says “Not sure what to order? Spin the compass.” as a fun gimmick, but also a sign of Cheesecake Factory-style menu sprawl https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/347e9339-df61-40ed-8369-87d500f11d84/5.png News - Do This, Not That: How to Keep Your Brand Promise Through Products - 5. Leverage trends with a brand lens DO: When it comes to trends, how you adapt them makes all the difference. Reinterpret them to ensure consistent, and cohesive fit with brand. Example: Taco Bell ✔ Rather than adding ranch like everyone else, Taco Bell made it their own as a creamy, Mexican-inspired Avocado Ranch ✔ From Doritos Locos Tacos and Nacho Fries to different Crunchwrap collabs, everything passes the “Forever 21” filter DON’T: Adopt trends without reinterpretation. When you mimic instead of translate, you blend in and lose brand traction and distinction. Example: Panera ✖ Reactive products and promotions not anchored in core bakery-café equities ✖ Launched flatbreads, grain bowls and even fried chicken to compete and appear relevant https://www.starryeyedstrategy.com/news/books monthly 0.5 2025-07-25 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/bd2e4f56-3fc1-4d93-bb07-05fc234aa019/stack.jpg News - The 10 Best Brand Books by Brand Builders Your StarryEyed team comprises brand wayfinders who’ve driven success at some of the world’s best-loved companies. That’s why our strategies work in the real world and our favorite books are written by people who’ve actually built iconic brands. Before we partnered with Chick-fil-A, we picked up Covert Cows and Chick-fil-A by CMO Steve Robinson. It became a team fav and inspired us to seek out more books like it. Here are the top 10 that we are reading and rereading now. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/79e5e47f-7aec-4533-b7e5-406661d17b41/covert+cows.jpg News - The 10 Best Brand Books by Brand Builders - Covert Cows and Chick-fil-A by Steve Robinson Former CMO, Chick-fil-A Read for: Building a brand with consistency and soul. The behind-the-scenes story of how a humble, regional brand became a cultural institution with purpose (plus, how the cute cows were born!). A must-read to inspire internal alignment and enduring brand integrity. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/ac7d821f-1d17-4e55-8d63-20e98520ee50/surf.jpg News - The 10 Best Brand Books by Brand Builders - 2. Let My People Go Surfing by Yvon Chouinard Founder, Patagonia Read for: Embedding ethical values into brand DNA. More manifesto than manual, it’s proof that when purpose is real, it drives performance and loyalty. A clear example of how staying weird, principled, and mission-led can lead to global relevance that can’t be replicated. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/d0d96a1e-18fb-48ec-93b3-cb3164b3be67/set+table.jpg News - The 10 Best Brand Books by Brand Builders - 3. Setting the Table by Danny Meyer Founder, Union Square Hospitality Group (Shake Shack, Gramercy Tavern) Read for: Operationalizing hospitality as brand strategy. This book proves hospitality can be a competitive advantage, which is why brand positioning must always be activated across the complete brand experience, including Product, Place, Promotions and especially People. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/06fca45c-5906-4a5f-9d2d-7a0dbbff2ceb/scratch.jpg News - The 10 Best Brand Books by Brand Builders - 4. Made From Scratch by Kent Taylor Founder & CEO, Texas Roadhouse Read for: Scaling brand love through frontline focus. A story about creating one of the highest-performing casual dining chains in America. The secret? Listen to your teams, stay close to the details, and remember culture and consistency matter as much as menu and margins. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0b0a0111-71ed-4d7a-b10d-8087babf8d44/challenge.jpg News - The 10 Best Brand Books by Brand Builders - 5. The Challenge Culture by Nigel Travis Former CEO, Dunkin’ Brands Read for: Leading brand growth through constructive tension. A compelling case for fast decision-making and team empowerment, Travis grew Dunkin’ into a global powerhouse by adapting to consumer shifts and doing what so many are afraid to do: engaging in productive conflict. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/b25ed852-1f19-4ca4-8821-c6f8c092fcb7/hospitality.jpg News - The 10 Best Brand Books by Brand Builders - 6. Unreasonable Hospitality by Will Guidara F ormer Co-owner, Eleven Madison Park Read for: Turning guest obsession into brand-defining behavior. One of the most inspiring books for CMOs in hospitality, retail, or experience-driven brands, Will shows how elevating the ordinary can create brand magic. He made EMP the #1 restaurant in the world doing the unexpected. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/990d1c16-3736-4edd-ab06-1e50ea1c4409/shoe+dog+2.jpg News - The 10 Best Brand Books by Brand Builders - 7. Shoe Dog by Phil Knight Co-founder & Former CEO, Nike Read for: Moving through the craziness of brand building. A crash course in risk, resilience and refusing to give up, Knight shares how Nike started with financial risk, creative tension and persistence. Great inspo for founders and leaders who need to be reminded you should just do it. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/515a9b70-416d-4040-bb45-4647a8d97b59/netflix.jpg News - The 10 Best Brand Books by Brand Builders - 8. That Will Never Work by Marc Randolph Co-founder & First CEO, Netflix Read for: Early-stage innovation and thinking under pressure. A compelling look at Netflix before it was Netflix, this has been called the "ultimate follow-your-dreams parable.” It’s also a brilliant case study about positioning, testing, and letting go, even when the customer says “no.” https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/f59ac719-1f4d-4004-8de3-7907c7d5045c/america.jpg News - The 10 Best Brand Books by Brand Builders - 9. Made in America by Sam Walton Founder, Walmart Read for: Operational excellence and customer-first thinking. Still underrated, this book is full of no-nonsense insight from a founder who built the world’s largest retailer by focusing on value, execution, and humility. It’s not sexy, but you have to admit it’s a strategy that continues to scale. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/888050ea-80b9-4111-b5ee-9a4a3b9ec7c1/onward.jpg News - The 10 Best Brand Books by Brand Builders - 10. Onward by Howard Schultz Former CEO and Chairman, Starbucks Read for: Reclaiming brand purpose to ensure relevance. A front-row look at Schultz’s return to Starbucks and the fight to reconnect brand, culture, and customer experience after rapid growth diluted the brand (the first time around… might be time for a revised and expanded edition!). https://www.starryeyedstrategy.com/news/five-star-friday-5dx23 monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/3b058f84-d749-4661-a23b-b607d0ec49e1/5+Star+Taco+John%27s.png News - Five Star Friday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/dream-job-alert monthly 0.5 2025-07-10 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/72260928-e119-4ad2-ad4a-341c44d0873e/MF+.gif News - Dream Job Alert https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/e31ae3e4-727b-49dd-8273-cf3cecd40a69/pour.png News - Dream Job Alert https://www.starryeyedstrategy.com/news/fadcjymhrcsxrs8ftsx3w3yksduu5l monthly 0.5 2025-10-02 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/f950e515-d8a3-406f-af37-43e1d1ed5da3/mjAppq8Q.jpeg News - See you in Chicago! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/efca8ec8-6e78-405d-9586-ed2cd0846bc9/LD.jpeg News - See you in Chicago! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/ready-to-find-your-north-star monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/1462eb8d-1338-4472-9923-5281a93c6b46/PXNXT_Linkedin_Liz_Pamela.png News - Ready to find your North Star? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/five-star-friday-hex73-h96ds monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c89b143a-b638-4d18-82a7-35874f7d6571/Best+of+Denver+2025.png News - Excited for our Reader’s Choice Award-Winning Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/innovationmistakes monthly 0.5 2025-01-23 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/e6add49b-809a-4ae4-bd0f-53764939b4ac/inn2.png News - 8 Innovation Mistakes You Don’t Wanna Make - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/five-star-friday-hex73 monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/817c2e95-976a-4404-843f-3f8f520855f3/5+Star+Friday+-+Realand.png News - Five Star Friday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/getcreative monthly 0.5 2025-01-23 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/4b31f2c4-3a6e-42af-a391-0996990b4ad0/art.jpeg News - Want to live longer? Get creative. Art for Health and Healing For thousands of years, art forms like singing, painting, and dancing have been used for healing, and this continues in modern healthcare settings. Creative arts therapy activities, help treat conditions by improving mental health and reducing anxiety. Art promotes holistic healing and experts say it’s time we incorporate it into everyday self-care routines. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/1e8d6e1f-fd5f-4113-8f5a-0d9f10740d29/ted.jpeg News - Want to live longer? Get creative. 2. Reclaiming Your Creativity TedxCU Talk Creativity and artistry are two different things. We all know we are creative when we are young yet as we age, we forget or are told differently. In this talk Damon reminds us that the key to successful aging might just be in reawakening the creative genius that lies within us all and as we age reconnecting to our creative selves might be easier than we think. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/86d876b3-747b-4038-b9c2-2588655f5c66/brain.jpg News - Want to live longer? Get creative. 3. Your Brain On Art A life-altering journey through the science of neuroaesthetics, which offers proof for how our brains and bodies transform when we participate in the arts—and how this knowledge can improve our health, enable us to flourish, and build stronger communities. The book weaves a tapestry of breakthrough research, insights from multidisciplinary pioneers, and compelling stories from people who are using the arts to enhance their lives. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/7bae7246-52fd-49ce-a52e-a3eac264a2d5/granny.jpeg News - Want to live longer? Get creative. 4. Graffiti Grannies Programs Programs like Lata 65 prove the transformative power of art. These workshops aim to bridge generational gaps and promote active aging by involving seniors in contemporary artistic practices like graffiti. The initiatives demonstrate that age is no barrier to creativity and that art can foster community engagement and well-being among older adults. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/995efff6-6259-44b6-a25b-3b9eb8a07da4/coming+soon.jpeg News - Want to live longer? Get creative. 5. The New Art Brand We’ve been engaging in art projects for the first time since childhood. And what a difference it has made! Stay tuned for more news about the new brand we’re preparing to share with what it stands for and what it sells. From sustainable paints and crayons to scented doughs and incredible coloring options, you’ll soon have the timeless art essentials you need to reclaim your creative genius. https://www.starryeyedstrategy.com/news/five-star-friday monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/ed48c46e-9d82-4a19-baf2-6cbe0044abb2/5+STAR+FRIDAY+STANLEY.png News - Five Star Friday - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/giftguide monthly 0.5 2023-12-28 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/940812dd-9a90-4c01-af65-2037b3b0b144/bit.png News - StarryEyed Gift Guide STRONGWATER COCKTAIL BITTERS Unleash your inner mixologist and easily craft your own world-class drinks with Strongwater cocktail bitters and award-winning (just add spirits) Old Fashioned syrups. Use their cocktail recipes inspired by professionals and made for home bartenders or shake and stir your own. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/fc9ccb3d-2146-4bae-990a-d25723f9f32c/stan.jpeg News - StarryEyed Gift Guide STANLEY ADVENTURE QUENCHER TUMBLER Creativity flows when you're properly hydrated and we know this drinkware that’s “built for life” is worth the hype. Treat yourself and your faves to a hydration celebration with a limited edition or customized Quencher. We also love their super cool, stainless-steel barware and coffee collections. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/ad131fd6-7b9e-4c75-88bd-aac9b57d51ec/IMG_7929.JPG News - StarryEyed Gift Guide LIFELINES SCENTED PENCILS Writing and invigorating scents have long both been proven to ignite the imagination. Let yours take flight when you put pen to paper using rub and sniff pencils infused with essential oils designed to stimulate the mind. We’re especially excited to smell “Watching Clouds Drift Across the Sky.” https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/88d56b26-3571-432c-a0db-73d3143f943d/bake.jpeg News - StarryEyed Gift Guide SIMPLY ORGANIC BAKING ESSENTIALS SPICE KIT Bake up a storm with the only spices you’ll ever need to make a billion tasty treats. The all-occasions box includes the experts’ most popular organic baking spices — Ground Cinnamon, Ground Ginger, Pumpkin Spice and Cinnamon Sticks. We also love their pure extracts in every flavor. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/d8476feb-dafe-4b16-9c11-304afed50494/doodle.jpeg News - StarryEyed Gift Guide DAILY DOODLE JOURNAL As brand and business leaders who use smart phones and computers all day long, some of us don’t even write anymore, let alone draw. Return to your doodling roots and see how it impacts your ideas. We love this year full of creative prompts to engage and find moments of mindfulness in the day to day. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/fe67e860-7699-4cd6-877e-0b7c002d3db8/fast+co.png News - StarryEyed Gift Guide FAST CO. SUBSCRIPTION There are so many new, independent newsletters lately, but Fast Co. is still one of our favorites for mainstream stories about innovation in technology, leadership, and design. Unwrap winter savings with 67% off access to premium articles. And if you’ve read the entire StarryEyed Gift Guide, please use this special gift from us to you to remove paywalls on other cool content too. https://www.starryeyedstrategy.com/news/creative-archetypes monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/17f75b62-1fb2-4c51-999e-578bba96d92b/lego-london-popup-page-2019.png News - Not Sure What Your Brand Stands For? Try This. Promotions Tell stories about your brand’s everyday life like LEGO does as the “Creator” to spark inspiring activation ideas from popups and events to contests and charitable giving or causes. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/6cca8e40-2b0e-4b5d-976c-975c0ffb3e51/Lainey-Wilsons-Watermelon-Moonshine-Tumbler-Photo-Provided-by-Stanley.jpg News - Not Sure What Your Brand Stands For? Try This. 2. Partnerships Personify your brand to identify perfect partners that are either complementary (Stanley x Lainey Wilson) or contrasting (Snoop x Martha) to help your brand find a new, newsworthy bestie. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0a8e58bf-7b7b-4075-8b55-b9cac77ac348/CASA.png News - Not Sure What Your Brand Stands For? Try This. 4. Identity and Packaging Enhance your look and feel with archetype-inspired icons, colors, patterns and more like Casa Alvarez as the “Entertainer” amigo from Jalisco did to ensure a shelf-set or unboxing to remember. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/23eaedab-679a-4670-aa78-24e7464c9e51/REI-Rebrand-WelcomeBrochureMockup1-uai-1440x932.jpg News - Not Sure What Your Brand Stands For? Try This. 4. Messaging Imagine your customer as the hero and your brand as the helper to better convey your key benefits, including compelling calls to action and motivating messaging like REI’s on-brand offers. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/06284ac2-2b70-477b-a798-613d2c8eb3db/STARRYEYED+ARCHETYPES+BRANDED.png News - Not Sure What Your Brand Stands For? Try This. 5. Collaboration Invite your team to explore archetypes to understand individual attitudes and values, or take a quick online archetype quiz to encourage bonding and better ways of working together. https://www.starryeyedstrategy.com/news/insights monthly 0.5 2025-08-08 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/1689204039968-ULJY51XO47RCBLWVN3BH/image-asset.jpeg News - 10 Creative Ways to Update Your Insights with AI Digital Listening Harness the power of a little place called the World Wide Web where all your customers live. Find your target consumers on social media, in virtual groups and online communities. Listen and learn. Aggregate customer reviews with AI to confirm what they love and (more importantly) what they don’t to the confirm the problems to solve with your offerings and innovation. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/6bf25fd2-c10a-46e0-bdb1-d11904b5dae3/IMG_6761.jpeg News - 10 Creative Ways to Update Your Insights with AI 2. Observational Ethnographies Leave the laptop behind and get into your customers’ world. Observe what they do, say and buy. Watch (from a distance!) how they interact with your products or services, and take note of their behaviors and any pain points. Then journey map it. In-the-moment insights in natural environments often spark ideas to make the path to purchase and complete experience easier. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/227f8fa9-932b-4b26-af2d-94bc280947c3/i.jpg News - 10 Creative Ways to Update Your Insights with AI 3. Intercept Interviews In-the-moment interviews help you engage with consumers to confirm exactly why they buy. With permission from on-premise places or in public spaces, ask quick, clarifying questions. Listen to their stories. Be open to ideas for improvement as you get to know the faces of your brand opportunity spaces. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/1754669411586-NKUDHIVP51Q8KJ6BJM9A/unsplash-image-eTgMFFzroGc.jpg News - 10 Creative Ways to Update Your Insights with AI 4. Stakeholder Interviews Talk with your most valued stakeholders, especially your sales team who are on the front lines of customer interactions day-to-day. Your team and partners can provide valuable insights about preferences, pain points, and values that drive decisions. Most know your targets so well, you might be able to skip segmentation and create your own personas to guide marketing. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/d8084ac4-0508-40aa-8188-ebacba7fb863/IMG_4179.jpeg News - 10 Creative Ways to Update Your Insights with AI 5. StarryEyed Insights Sprints Quickly get to know your customers with our proven qual and quant, perfected with brands like Chick-fil-A, CAVA, Hard Rock, Minor Figures, and many more. Our Consumer Snapshot is a short and sweet, online survey among your email subscribers to confirm your target, critical decisions, and top opportunities. Our Consumer Illumination is real-world research, conducted virtually and/or IRL, to glean deeper insights that confirm your place in consumers’ lives and confirm lasting connections with them to confirm loyalty. Learn more at StarryEyedStrategy.com. https://www.starryeyedstrategy.com/news/more-sustainable monthly 0.5 2023-06-29 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/043bfb51-1458-42ae-97c1-da7fd8c8e050/z.jpeg News - 6 Easy Ways to Make Your Brand More Sustainable Today Want to win the hearts of eco-conscious consumers and reduce your operating costs? Read on for six little ways your brand can make a bigger impact on our planet, your people, and your customers today. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0d09c100-d758-4fdf-be7e-780fba21d0a8/green2.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today Give Green The best sustainability efforts start internally. Apple has given employees company-branded water bottles to reduce single-use plastic since 2014. Little gestures, such as giving bus passes, bike-share memberships and days off to plant trees or clean beaches (like Stanley’s Global Coastal Cleanup) help unite teams and see it IS easy being green. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/7514e741-c16b-46ab-bc04-24695257d03c/image-asset.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today 2. Make Easy Upgrades Energy audits help identify opportunities to save energy and reduce operating costs with easy upgrades to LED lighting, smart panel strips, low-flow faucets, efficient appliances and more. Unilever’s quest to switch to all renewables by 2030 includes regular audits, known to save them up to 20% in energy costs. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/f4583881-ca3d-411e-98c9-44517c46de6a/rawj.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today 4. Reclaim Reusables More than 60% of consumers say they’d pay for more for sustainable packaging. Spark customer engagement by joining the circular economy like Starbucks who plan to replace single-use cups with mugs by 2025, and Hear Me Raw who uses 86% less packaging than other beauty brands with refillable pods. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/99833a01-8082-4b3e-9bcc-33534cfdec5b/panel.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today 3. Extend Product Life Cycles Patagonia’s daring “Don’t Buy This Jacket” campaign prompted many brands to ensure they’re “build to last.” Brompton offers spare parts to repair, instead of replace bikes, while Independent Power only installs premium solar panels proven to produce up to 60% more energy than conventional with a 25-year warranty. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/5040d843-2c4d-4d05-aef3-b84a69d65d70/zero.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today 5. Join Forces Partnering with non-profits is another easy way to solve complex problems and align with other forward-thinking businesses around the globe. Intelligence platform, Datassential, aligns with Food for Climate League to promote climate-smart foods, while Big Red F’s Jax Fish House partners with Zero Food Print to support regenerative farming projects. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/15628c0f-4258-4e7b-9c61-abbc1b2c9950/chipotle.jpg News - 6 Easy Ways to Make Your Brand More Sustainable Today 5. Electrify Everything Brands can quickly reduce carbon emissions and operating costs by transitioning from traditional fossil fuels to solar and electric alternatives. Chipotle is building all-electric stores to cut greenhouse gas emissions in half by 2030 across 3,200 locations. And up-and-coming brands like Legacy Pie Co. are trading gas for electric ovens to cut energy costs by up to 30%. https://www.starryeyedstrategy.com/news/empathy20 monthly 0.5 2023-06-08 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/8db78ca0-7a21-4e4b-ae36-36f74f002fde/heart.jpg News - Empathy 2.0: 4 Ways to Unlock Tech for Super-Human Brand Progress Many brand and biz leaders are chasing empathy lately. But just understanding consumer behavior is no longer enough. Empathy 2.0 will mean tapping into technology to predict consumer behavior and dream up what makes life even better. As part of our creative approach, we use super-human tools to move brands forward faster. The best part? Many of our favorites are more affordable and accessible than ever before. Here are a few easy ways we use tech, especially AI (artificial intelligence), to expedite insights, innovation and activation brands need to speed ahead – and you can too. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/c495486b-e209-40b0-9368-f070f7de834f/photo-1559780528-19fc03b3a725.jpeg News - Empathy 2.0: 4 Ways to Unlock Tech for Super-Human Brand Progress 1. Trend Tracking For years, we’ve used the power of machine learning to glean insights across online text, images and content to conduct quick, qualitative deep dives into consumer stories and cultural spaces for new thinking and ideas at speed. Today’s AI can also conduct a sweep of culture among websites, blogs, articles and more to categorize the most enduring trends that are relevant to your brand and business so you can better see the future of your category. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/20747d28-3ad3-42a7-b006-833019d57f4a/istockphoto-1422077377-170667a.jpg News - Empathy 2.0: 4 Ways to Unlock Tech for Super-Human Brand Progress 2. Real-World Research We stopped doing focus groups in facilities more than a decade ago in favor of real-world research, including in-home interviews and mobile ethnographies using smart phones. Lately, we love platforms that enable in-the-moment product testing and map consumers’ journeys like the path to purchase and user experience. Stay tuned for more info about how we’re piloting core processing intelligence to gain insights faster and more consistently with AI that ingests video IDIs and creates a report with personas and Jobs to Be Done. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/aabb5367-2146-4da3-9616-25c6ca322a79/istockphoto-1165735039-170667a.jpg News - Empathy 2.0: 4 Ways to Unlock Tech for Super-Human Brand Progress 3. Consumer Feedback From experience platforms that predict consumer behavior to your brands’ very own email database and social following, it’s easier than ever to secure input from your most valuable, viable customers. AI automates and analyzes customer feedback, online reviews, surveys, and other data points to confirm preferences, needs, and behaviors so that you can respond to needs faster than before. And with your very own methods to test and refine ideas, you can break away from traditional, expensive product testing platforms like BASES to create your own concept database with benchmarks and success criteria. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0e342002-a1cb-4af5-b39c-fb7e5911a17f/photo-1525310009780-d647d722744d.jpeg News - Empathy 2.0: 4 Ways to Unlock Tech for Super-Human Brand Progress 4. Concept and Content Optimization We love how AI helps optimize new product concepts, especially descriptions and ingredient lists with rapid iteration. We’re also using it to improve content, including social posts, blogs and ad copy based on predefined criteria, keywords and consumer preferences. Will we always need human creativity to spark and confirm the best ideas? Yes. But why settle for being human when you can harness the power of tech to expedite brand progress? https://www.starryeyedstrategy.com/news/fc80u73hmnug29dtnfjikbcefb04yc monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/6635f202-fc23-4a7d-ab2a-14b2211e5642/unnamed.png News - The Renewable Energy Revolution - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.starryeyedstrategy.com/news/4-ways-to-innovate-through-a-recession monthly 0.5 2023-02-21 https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/5d3d2135-2e5f-494d-a922-fcff45a7b69e/jpeg+star+in+water.jpg News - 4 Ways to Innovate Through a Recession Uncertain times can be big opportunities to spark new ideas that future-proof your biz. Learning from the past enables us to prepare for and shape the future so we often look back to help brands speed ahead. https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/0027e96c-3e91-49bb-b920-f0681dc52923/EEW6MyKXsAARZRh.jpg News - 4 Ways to Innovate Through a Recession 1. Assess the Impact Understanding how a downturn (actual or anticipated!) impacts your customers’ behavior dictates how to focus limited resources so you can do more (or just as much) with less. Coffee lovers’ feedback circa 2008 inspired Starbucks to launch their very first value offerings and first crowdsourcing with "My Starbucks Idea” (garnering more than 150,000 new ideas in a decade). It also sparked development of breakthrough products like Starbucks VIA and Starbucks Refreshers. “We need to put ourselves in the shoes of our customers,” Schultz said at the time. “That is my new battle cry. Live and breathe Starbucks the way our customers do.” How can you live and breathe your brand? How will you get to know your customers better so you can act on their changing needs? https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/a8142317-cbf4-4df6-b7fa-8e23e8482312/IMG_4908-1.jpg News - 4 Ways to Innovate Through a Recession 2. Find Your North Star Play-Doh was a fledgling wallpaper cleaner before it was repositioned as a squishable way to shape your imagination when faced with an economic slowdown and changing consumer behavior in 1953. Seventy years later, it’s still a favorite toy keeping kids creative around the globe. As brands prepare for what's ahead, the best envision the future and their place it in with a positioning strategy that confirms a consumer promise and a unique experience to keep it. We recently helped our CORE Foods clients prepare for the future with a powerful, new positioning that “raises the bar” to reclaim their leadership position in the snack space. How can you position your brand for success today and tomorrow? How can you better convey not just what it sells, but also what it stands for? https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/f17902c9-2647-42f5-a50d-2562df6b36bb/untitled-design-1660068694410.png News - 4 Ways to Innovate Through a Recession 3. Collaborate or Co-Create Downturns are notorious for inspiring successful, new tie-ins. Our favorite is when LEGO "thought beyond the bricks" and made the first breakthrough licensing deal with Star Wars to drive double-digit sales during the Great Recession. Other, more recent collabs created playful combos to give legacy brands a boost from Kraft-Val Leeuwen mac & cheese ice cream to Justin’s and Athletic Brewing’s PB porter-style Nature Nut. Which unlikely or surprising collaborations will you create for new, newsworthy offerings? If you're a CPG brand, how can you show up in restaurants? If you're a food brand, how might you show up in the fashion world? https://images.squarespace-cdn.com/content/v1/632f1fbbbc404911e54bf911/7757779b-7261-4f4b-b94a-1c3c66e8dd91/dcbel-uBKg9f0aUrY-unsplash.jpg News - 4 Ways to Innovate Through a Recession 4. Ensure Efficiency to Invest Our Cin7 clients recently brought their three market-leading brands together under one umbrella to leverage team resources. With a branded house, Cin7 can offer customers inventory and order management solutions across categories so small businesses can compete globally and invest more in their expert partner program too. Independent Power recently acquired Windward Electric to expand from solar and storage to EV chargers and whole-home electrification. They're leveraging digital tools to automate ops and checking in with vendors to negotiate better pricing for everything from raw materials to payroll and IT so they can invest more in new offerings and digital media. How can you simplify and streamline ops costs so you can invest in the future? 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